Web Advertising Made Easy. No, really!
Our standard advertising features highlighted by Florida Weekly's web advertising video promotion.
Morning Times Website Tutorial
This six minute tutorial demonstrates how users can access news and business information on the Morning-Times.com, a daily newspaper in Sayre, PA. From the editorial content to advertiser index, this video explores the functionality and sleek new website design we provide to community newspapers across the country.
Industry Leaders on Print, Digital, and Media Technologies
In four minutes, industry leaders from the New York Times and Philadelphia Media Network discuss:
- The challenges of shifting from print to digital
- Newspaper publishing across multiple media platforms
- The value of digital technology to advertisers
Digital First Media on HTML5 and Online Revenue
In three minutes, John Paton, CEO of Digital First Media, discusses:
- Shifts toward online revenue streams to balance declining print revenue
- Using HTML5, rather than apps, to engage readers on mobile and tablet devices
- Trends in online advertising
Boston Globe on Mobile and Tablet Technology
In three minutes, industry leaders at The Boston Globe discuss their strategies for:
1. Introducing digital subscriptions and what they enable
2. Engaging readers through mobile and tablet technology.
Mobile App and HTML5: What's the difference?
In less than 4 minutes, we will compare and contrast "Mobile Apps" with "Web Apps formatted in HTML5".
Boston Globe at Nieman on their Digital Subscription Model
Chief Advertising Officer, Lisa Desisto, describes how advertisers are responding to the model and how mobile device technology could be used to improve readers experiences with advertisements.
Chris Mayer, publisher of The Boston Globe, describes why they believe now is the time to implement a digital subscription strategy.
Newspaper Paywall: Point/Counterpoint
In the following three-minute video, media critics comment on paywall models at the New York Times, Times of London, Financial Times and the Wall Street Journal.
Industry leaders counter with a discussion of:
- The benefits of a paywall on print circulation
- Its potential for success at general interest newspapers
- Their motivation for implementing a paywall model and expectations for its success.
Paywall at "The Times of London"
Watch the two-minute video below to learn how publishers, readers, and advertisers all benefit from the paywall model.
