The August 2010 print edition of Editor and Publisher referenced our study of paywall pricing at weekly newspapers in an article titled, "Newspapers' PERILOUS PAYWALL Moment" as a sidebar titled "Are small-town paywalled sites undercharging?".
Data about online-only subscriptions at 13 different daily newspaper websites with paywalls is used to generate a demand-by-price curve that predicts the number of subscribers expected for any given price. The econometric principles described in the Wikipedia article, Price Elasticity of Demand/Effect on Total Revenue are used to calculate the price at which revenue can be maximized along with resulting subscription and revenue levels.
Our-Hometown, Inc. released the results of a study of 13 daily newspaper websites that offer online-only subscriptions. A demand curve that plots subscribers expected by price charged is presented. The impact of the paywall on website traffic and print subscriptions are discussed. Read more...
Our Hometown, Inc. introduces its first completely new template designed specifically for the Drupal content management system. COO Jeremy Beha described the template as the first "built from the ground up" and not based on any of OHT's old templates or their existing system.
Our-Hometown, Inc. released a study this week titled, Theory of subscription pricing for weekly community newspaper websites, which indicates many newspaper publishers utilizing paywalls may be undercharging readers for website access.
During internal studies of our performance we discovered that we've converted 596,504 newspaper pages from PDF to HTML in the last three and 3/4 years. Estimates show that to be a total of about 2,000,000 stories and the same number of ads. Jeremy Beha, COO of Our-Hometown, said, "Congratulations to the Our-Hometown.com production team for hitting these impressive numbers."
Our Hometown would like to congratulate The Lakota Country Times on recently winning the 2010 South Dakota Newspaper Association’s award for Best Newspaper Website; and The Trinity Journal on winning first place in the California Newspaper Publishers Association’s Better Newspaper Contest (4,301-11,000 circulation category).
Many newspaper publishers have left their websites free and open to the public with the expectation that advertising would eventually be used to monetize their efforts. To a large degree, website advertising has not readily followed and has not been as financially rewarding for the newspaper industry as first thought. Our experience as a technology and services supplier focused on the weekly community newspaper sector has confirmed this. Generally publishers have found that web advertising revenues have been costly to generate and pale in comparison to their print efforts.