The August 2010 print edition of Editor and Publisher referenced our study of paywall pricing at weekly newspapers in an article titled, "Newspapers' PERILOUS PAYWALL Moment" as a sidebar titled "Are small-town paywalled sites undercharging?".
Data about online-only subscriptions at 13 different daily newspaper websites with paywalls is used to generate a demand-by-price curve that predicts the number of subscribers expected for any given price. The econometric principles described in the Wikipedia article, Price Elasticity of Demand/Effect on Total Revenue are used to calculate the price at which revenue can be maximized along with resulting subscription and revenue levels.
Our-Hometown, Inc. released the results of a study of 13 daily newspaper websites that offer online-only subscriptions. A demand curve that plots subscribers expected by price charged is presented. The impact of the paywall on website traffic and print subscriptions are discussed. Read more...
Our Hometown, Inc. introduces its first completely new template designed specifically for the Drupal content management system. COO Jeremy Beha described the template as the first "built from the ground up" and not based on any of OHT's old templates or their existing system.
Our-Hometown, Inc. released a study this week titled, Theory of subscription pricing for weekly community newspaper websites, which indicates many newspaper publishers utilizing paywalls may be undercharging readers for website access.
During internal studies of our performance we discovered that we've converted 596,504 newspaper pages from PDF to HTML in the last three and 3/4 years. Estimates show that to be a total of about 2,000,000 stories and the same number of ads. Jeremy Beha, COO of Our-Hometown, said, "Congratulations to the Our-Hometown.com production team for hitting these impressive numbers."