All your ads, online.
We offer several options for your advertisers including Web-Only and Display Ads, Business Profile and Directory hosting, as well as software for ordering print classified ads. Included in our service is a complete metrics system for measuring the success of your advertising. Important numbers including click-through rate as well as full ad and profile impressions. We enable you to give your advertisers access to their profile page, which displays all these metrics and gives them more control over their advertising campaign.
Web Ads
Advertisements produced only for display on the website are “Web Ads”, which have come to represent a significant source of revenue for our customers. Our content management system allows you place IAB standard or custom-sized ads on your website. Payment for web ads can be handled by whatever means you have in place for selling print ads.
Business/Community Directory and Profiles
Your website will serve as a valuable resource to your readers, allowing them to engage and connect with local businesses and community organizations through your directory and profile sections. Our software allows you to host “featured advertisers”, which are listings inserted at the top of each directory page, thereby gaining premium exposure to your readers. This feature represents a valuable selling point that appeals to advertisers.
Print Display Ads to Web
Without any additional effort on your part, our method for converting print display ads to digital format will immediately multiply your advertisers’ exposure to readers. As part of our News Conversion Service, we extract all of your print advertisements and classified listings from your print edition. At your discretion we will display these ads on your website just as they appear in print.
Additionally, using our turnkey upsell method, you have the option to generate additional revenue by charging your advertisers to continue running display ads on your website. Typically, publishers will give a free trial period; this allows you to collect valuable metrics on page impressions and click through rates that can be used to negotiate an upsell. However, because of the economic situation today, many publishers have foregone their price increases. This product allows you to justify an increase in rates even larger than normal. Our customers have increased rates larger than normal using this negotiating point. We suggest charging your customers more than their current advertising rates in print.
Ordering Classified Ads for Print
With our service, your advertisers will also have the option to place an order for a print ad directly through your website. In this manner, your website will not only sustain itself but will continue to expand the support of your print publication. Our proprietary ad creation software enables your advertisers to get real time feedback on the price of their ad, giving the customer more control and reducing your responsibility in the transaction. By automating the process, your website will manage an efficient transfer of payment to your merchant account.
