Many publishers struggle with the decision to limit access to the content on their website. Let us help.
Rather than simply functioning as a means to support your brand and boost print circulation, your website has the potential to expand your market, drive the growth of your business, and generate new sources of revenue. By implementing a paywall you will be able to cultivate a premium, online experience for your readers across multiple media platforms.
Based on the results of published paywall studies, our online-subscription model can be used to forecast valuable metrics including predicted revenue, the number of new online subscribers, return on investment, and a subscription price that will maximize your website's reach and revenue.
As a community newspaper publisher, you provide a highly specialized product to a niche market. The stories your reporters cover are unique and important to the people that call your community home. Your readers recognize the value in your product; allow them to support your business, just as they would support a print publication, through a subscription to your website.
Publishers often hesitate to limit their readers' access to free website content, fearing a drop in current traffic numbers. You should expect to lose traffic; however, the customers you retain will serve a proof of your paywall's viability. Not only will you generate additional revenue through subscriptions, your advertisers will recognize your publication as valuable to your subscribing customers, especially when they see uptake of 10% as we did at the Oil City Derrick. Furthermore, this demonstration to advertisers is useful in our upsell method for increasing ad revenue.
Let us help you implement a profitable paywall for your online publication.
