Reader’s value content.
You specialize in producing valuable content for readers; our specialty is enabling you to spread the story rapidly across the digital world. Post breaking news, photos, and video to your website in between print issues using our News Editor Feature. Additionally, we offer options to imbed Facebook, Twitter, and Blog feeds into your website, thus tapping your publication into these valuable social networking websites. Put our experience in social media marketing to work to improve the reach and strength of your brand.
Social media has established itself as a primary tool for marketing, especially for small businesses. Furthermore, the majority of content floating around the social media space originates from traditional media sources like your newspaper. We will help you start the social conversation by embedding “like” buttons into your website, thus enabling readers to introduce their social network to your publication.
Social media is a sifter that allows the user to quickly and easily locate content that interests them; the only sensible marketing strategy would be to insert yourself into the discussion, so that readers who are looking for you can find your content.
One hundred million people now use twitter to follow their interests. We will help you leverage this valuable social tool to connect your readers with the stories and people that impact them. By hosting a twitter feed on your website, you can help your audience connect with leaders in the community, converse with your reporters, and maintain coverage of local stories as they emerge.
Twitter messages can be an incredibly effective method of communication, even if you chose to keep your website subscription only. For example, The Financial Times has a hard paywall and still provides users with valuable information through twitter messages, thus continuing to support the brand and maintain a relationship with readers. Social media has totally leveled the playing field in media; more than ever, “content is king”, and nobody produces better content for your community than the local newspaper. As the digital space continues to evolve, we are seeing more use of social media tools to produce journalism that effectively reaches its target audience.
Blogs
Another method of promoting your brand and interacting with readers online is blog hosting. With our system, writers, reporters, and publishers have the ability to connect with their audience and receive feedback through a running dialogue on your website's blogs. As a media company, your brand will grow with support from social media; at Our-Hometown, our marketing team will help you develop a presence in this rapidly growing media space.
